In the next paragraph he provides details like the fact that the Tuscans, "like to call each other toscanacci - nasty old Tuscans - in celebration of their agrarian bluntness and vigor", that give the reader the sense that he knows what he's talking about, he's spent time in this place so that he has seen beyond the superficial level. Shortly after this he emphasizes this trustworthy familiarity when saying, "Tuscans also have an extra helping of what is superficially called passion, but is better termed obsession: an intense, even savage attention to life's fine print". To me this gives me a great impression of what these people are like, they don't overlook the small things, they don't take the small things for granted and they are constantly paying attention to the micro that resides inside the macro picture.
From this intriguing introduction the article then turns into a kind of narrative list of "35 ways to love Tuscany as the Tuscans do", he provides a list of unexpected and un-obvious things that make me want to try a few. He does not simply list the activity or place he includes personal narrative analogies and quotes, bringing life into the list and making it applicable and accsessible to the reader.
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