He uses inviting language, the result is that the piece becomes very interactive with the reader, using a casual approach that makes the reader feel comfortable with the material not overwhelmed or embarrassed for not knowing. He makes several great comparisons that again play to that interactivity with the reader, making the material relatable and accessible. He also informs the reader of things that are not common, providing a perspective on things that are a bit out of the ordinary, teaching the reader something new. In addition to comparisons and insightful observations he also uses some historical background for support and further education for the current perspective.
He does all of this though while still using accessible language and includes personable and personal details, mixing the use of history with wonderfully descriptive, but not snobby, language. The conclusion is a good example of the type of writing that characterizes the rest of the piece as it is sweetly poignant, it sums up the sweet, laid-back attitude of Emilia-Romagna that he has highlighted throughout the piece both in his descriptions and his writing style that mimics the nature of the town.
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